Publisher Services
Not every great game launches with the systems larger publishers take for granted.
Warehousing. Fulfillment. Singles markets. Organized Play. Retail visibility. Community support.
Those systems are what make a game feel real, accessible, and worth investing in. They are also expensive, complex, and difficult to build early.
Publisher Services exists to close that gap.
We work with indie and growing publishers to provide the operational backbone behind successful games. Whether you need stable logistics, a functioning secondary market, or a fully realized Organized Play program, we meet you where your game is today and help you build toward where it needs to go without the pressure of exclusivity.
What We Offer
3PL & Fulfillment Services
Reliable U.S. logistics, built for growing publishers.
You should not need to build a warehouse to sell your game properly.
Our 3PL & Fulfillment Services are built to be approachable, flexible, and give you room to grow. We provide dependable U.S. based storage, order handling, and operational support so you can focus on making and growing your product.
With up to 7,200 orders per day in fulfillment capacity, an average 0.4% error rate, guaranteed refunds if error rate exceeds 2%, the ability to pay your invoices with Product*, all without setup fees, our 3PL Services are the next step for your game!
Let us help you improve stability, reduce operational burden, and create a more reliable experience for your customers and partners. This is logistics done right, without forcing you to become a logistics company.
*subject to underwriting
Secondary Market Services
Make your game accessible, collectible, and real.
A collectible game without a functioning secondary market struggles to gain traction. 50% of new TCGs never make it past a third set, and the games that survive are the ones that give players a reason to trust the stability of the game early.
Secondary Market Services builds that foundation.
Active singles markets accelerate your competitive scene and stabilize organized play by getting players the pieces they need before the meta stalls. A visible, healthy secondary market that reaches across North America signals to collectors and players that they are part of a real hobby, not a local experiment.
We build and manage a real singles ecosystem around your game through product opening, cataloging, pricing, and ongoing market support. Your players see these signals. They build trust. They buy in.
Like all GG Publisher Services programs, this one is designed to be grown out of. The endgame is graduating your game into a stable market your players control independently.
Premier Organized Play Services
Turn your game into a living, growing community.
Organized Play is what transforms a game from a product into a community.
It drives acquisition. It drives retention. It gives players a reason to show up, stay engaged, and invest over time.
But building it well requires systems, experience, and coordination that most publishers do not have in-house. With over 70 years of combined experience, our GG Premier Organized Play team is ready to meet you where you are, and take you to the next level, with non-exclusive services tailored to your precise needs.
Premier Organized Play Services is a fully managed solution for designing and executing Organized Play at the right scale for your game.
From local store programs to regional events to championship-level experiences, we build structured, sustainable pathways that connect your players and grow your brand.
Marketing Services
Reach the audience that is already buying games.
Marketing your game is hard when you are starting from a cold audience, and agency partners don't understand the nuance of hobby retail. Gamers Guild has an existing, engaged audience of tabletop and TCG players across North America, built through years of retail operation, organized play, content, and community.
Marketing Services puts that audience to work for your game. We design and execute campaigns that bring your title in front of players who are already in the buying mindset, using our infrastructure, our ad spend, our channels, and our reach. Unlike ad agencies we also guarantee clicks, views, and impressions all while keeping ad spend low and efficiency KPIs rock solid.
This is not generic marketing, and we're not an agency. This program is ran with minimal markup because we're passionate about indie games and want to see them succeed. That's why we only offer Marketing Services to partners who are engaged with one of our other services.
How These Services Work Together
Each service can stand on its own. The real strength comes when they are combined.
- 3PL & Fulfillment ensures your product is available and deliverable
- Secondary Market Services ensures your game is playable and accessible
- Premier Organized Play ensures your community is active and growing
- Marketing services expands your audience with targeted marketing
Together, they form the operational foundation that allows a game to move from launch to longevity.
Built for Indie Publishers
We designed these services with a clear understanding of how indie publishers actually operate.
Cash flow matters
Risk matters
Flexibility matters
You should not be forced into enterprise-scale commitments to access professional support.
Our goal is simple. Lower the barrier. Increase the impact. Help good games get a real shot.
Let’s Start the Conversation
publisherservices@gamersguildusa.com
Tell us about your product, your audience, and where you are in your growth.
We will help you determine what makes sense now, and what can come next.