Marketing Services
How Gamers Guild Helps Publishers
Guaranteed impressions. Guaranteed clicks. No upsells.
A good game deserves to find its audience.
Marketing your game is hard when you are starting from a cold audience. Gamers Guild has an existing, engaged audience of tabletop and TCG players across North America, built through years of retail operation, organized play, content, and community.
Marketing Services puts that audience to work for your game. We design and execute campaigns that bring your title in front of players who are already in the buying mindset, using our infrastructure, our ad spend, our channels, and our reach. Gamers Guild is not an agency. We are partners. And the difference is everything.
Marketing Support Services By GG
We have spent years studying how demand works across hundreds of game releases, from mass market giants to scrappy indie TCGs. We know when players show up, when they fall off, and what it takes to keep a game alive in a crowded market. We built our entire publisher services platform around that knowledge.
When you work with Gamers Guild for 3PLF or Premier Organized Play you gain access to our marketing team, who builds a strategy to cover every stage of your release cycle.
Our Pre-Launch strategy builds education and hype.
Launch strategies turns your release into a moment worth celebrating.
Sixty-Day Support sustains momentum when other games are fighting for attention.
Legacy Support keeps your players engaged and your game growing until the next set or expansion drops.
We back it all with impressions and click guarantees that others just won’t match.
If you want a partner who wins when your game wins, you found them.
We Can Help Launch Your Game
Marketing Services is a fit if:
- You are a publisher who needs to reach a qualified, buying-ready audience for a tabletop or TCG title
- You want campaign execution handled by a partner with existing reach, not starting from zero
- You are preparing for a launch, relaunch, expansion release, or sustained awareness push
- You want marketing that is designed around your game and your audience, not generic digital advertising
Our Marketing Strategic Pillars
Analytics and Transparency - Good Strategy Starts With Good Data
Our team provides transparent access to dashboards and data that proves your marketing is working as expected. With a team built around a data-first strategy, optimize towards what is working, not what advertising platforms want us to think is working.
SEO and Discovery - Top of The Page of Google Search, Top of Mind In AI
Thousands of free clicks, better search engine results. Our long-term SEO strategy is about more than just keywords, it’s about providing a galaxy of data that informs search engines and AI about your game. We use technical knowledge and quality writing in order to improve your organic position to drive millions of impressions on search topics most important to your game. This drives sustainable organic clicks and impressions that helps supercharge your discovery and sell-through of your game at retail partners.
Our SEO strategy isn’t about quick wins, it’s about a sustainable platform for your game, community, and future sets.
Performance Marketing - Efficient Customer Acquisition
Marketing that drives meaningful action, not vague deliverables. Designed around providing customers who are intent on purchasing, our performance campaign brings you qualified leads and sales at a low cost per acquisition. Our analytical insights and data will help bootstrap your program faster than agencies who may take weeks to optimize a campaign instead of a few days.
Demand Generation - Building Awareness Among New Potential Customers
Other marketing teams target existing audiences, we go out and find you a new one. Our demand generation program rapidly creates awareness of your game with our Demand Generation campaigns. These awareness programs help elevate the perception of your game while supporting conversion goals. Designed to earn your game millions of views and impressions, our Demand Generation campaigns are capable of supercharging Performance Marketing.
Our ad placements help find commonalities among your customers and whet their appetite for your next release while earning millions of views at low cost per impression.
Gamers Guild Is Your Partner In Success
Our goal is to make marketing as transparent as possible, and we back that up with our guarantees. If we fail to meet any of the marketing metrics for your program we back that up with a refund of any labor or hourly fees. We're not an agency trying to earn a quick commission, we're gamers enthusiastically supporting indie titles.
If you are a publisher and want to explore what Marketing Services could look like for your title, reach out. We are happy to learn more about your game, your audience, and what kind of support you are looking for.