Performance Overview
March – June 2026 · Into The Accordlands Launch
Total Revenue
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Combined all categories
Total Orders
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Sealed + Singles
Units Sold
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Unique Customers
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Active States
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Sealed Product
Revenue
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Orders
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Units
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Singles
Revenue
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Orders
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Units
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Customer Breakdown
Sealed Only
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Singles Only
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Both
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Revenue Mix
Sales by State
All orders — Sealed + Singles combined
Top 5 States — Combined
Category Split — Top 5 Combined
Top 5 — Sealed
Top 5 — Singles
All States (sorted by combined revenue)
Sales by DMA Region
Designated Market Area breakdown — Sealed + Singles
Top 5 DMA Regions — Combined Revenue
Top 5 — Sealed
Top 5 — Singles
All DMA Regions (sorted by combined revenue)
| DMA Region | Orders | Combined | Sealed | Singles |
|---|
Combined Sales by Day
Daily revenue across Sealed & Singles
Peak Day Revenue
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Avg Daily Revenue
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Post-launch
Sealed Orders
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Total sealed
Singles Orders
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Total singles
Daily Revenue Chart
Demand Curves
Days since release vs. gross sales
Sealed Demand Curve
Total Revenue
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Peak Day
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Singles Demand Curve
Total Revenue
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Peak Day
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Singles Velocity
Singles ranked by velocity score — QTY sold, revenue, trend
| # | Card | Rarity | Art | Price | QTY | Revenue | Score | Trend | Momentum |
|---|
Singles Sales by Rarity
Daily breakdown of units and revenue by card rarity
Units Sold by Rarity — Stacked Daily
Revenue by Rarity — Stacked Daily
Totals by Rarity
Demographics — HHI & Age
March – May 2026 · Into The Accordlands Launch
Audience Reached
>64K People
Since March – May 31st
Gender Split
92% : 8%
Male : Female
MTG Baseline
89% : 11%
MTG Average Male : Female
Peak Age Range
35–44
Millennials Welcome You
Avg. HHI
Unknown
Audience too small to deliver
Key Audience Insights
Gender Trending Toward Balance
The audience is 92% male, 8% female; changed from 94%:6% last period. Ad optimization is finding female users who match the interest profile, suggesting female-identifying players may be more niche or consistently index toward different interests than similar male players.
Skews Slightly Older
Primary age bracket remains 35–44 years old. Millennials make up the core audience, suggesting higher disposable income and nostalgia-driven purchasing behavior.
Average HHI — Unknown
Household income data could not be reported this period. The audience sample is too small to deliver statistically significant HHI segmentation from ad platform data. However, emerging indicators suggest higher-than-average disposable income.
Audience Reach
Over 64,000 people have been introduced to Gamers Guild and the Into The Accordlands launch through our marketing team's efforts from March through May 31st — up from 33K last period.
Demographics — Affinities & Interests
March – May 2026 · Into The Accordlands Launch
Key Audience Findings
Uniquely Old School
Ad optimization has doubled down on Sci-Fi and Fantasy enthusiasts as Magic seeks broader appeal. Warlord's audience continues to over-index here; these are genre loyalists, not casual crossovers.
Console Gamers First
12x more interested in consoles vs. Gen. Pop., rising significantly from 9.4x. As MTG broadens its PC audience, our AI is leaning further into console gamers who prioritize physical, tactile experiences.
Fans Want Bling
17x more likely to be looking for gaming accessories; sleeves, dice, binders. With a slower release cycle, fans are investing in their decks. High attachment product potential remains strong.
Board Games, So What?
Ad AI is no longer prioritizing board game fans. We believe we've found an audience that stands on its own. Much like Magic: The Gathering, Warlord fans want an experience board games just can't provide.
Emerging High HHI Indicators
While HHI data isn't available, High End Computer Aficionados (7.7x) and positive results with Racing Simulator fans suggest Warlord players may carry above-average disposable income.
Hardcore vs. Casual Balance
5.1x hardcore and 4.6x casual gamers vs. Gen. Pop. Warlord is striking a healthy balance; attracting new and curious players without abandoning diehards. A healthy meta signal.
Affinity Index Comparison
| Interest Category | ITA | M:TG | GG Avg. | Gen. Pop. | Change |
|---|---|---|---|---|---|
| Gaming Accessories | 17x | 1x | 7.4x | 1x | — |
| Sci-Fi & Fantasy TV | 10.6x | 5.6x | 7.1x | 1x | ▲ +1.6x vs prior |
| Adventure & Strategy Games | 9.1x | 6.1x | 7.7x | 1x | ▼ −0.4x vs prior |
| Game Consoles | 12x | 4.4x | 7.4x | 1x | ▲ +2.6x vs prior |
| Board Game Fans (de-prioritized) | 1x | 1x | 12.5x | 1x | ▼ −8.2x vs prior |
| Action Game Fans | 7.8x | 4.7x | 7x | 1x | ▼ −0.2x vs prior |
| Roleplaying Game Fans | 7.7x | 6.5x | 7.8x | 1x | — |
| Shooter Game Fans | 7.1x | 4.8x | 6x | 1x | ▲ +0.4x vs prior |
| Hardcore Gamers | 5.1x | 5x | 4.7x | 1x | ▼ −0.1x vs prior |
| Casual Gamers | 4.6x | 2.7x | 1x | 1x | ▲ +0.6x vs prior |
| High End Computer Aficionados NEW | 7.7x | 6.1x | 1x | 1x | ▲ New segment |
Affinity index scores relative to general population (1x baseline). Data sourced from ad platform audience analytics for this report period.
Noteworthy Development
TCGPlayer Keyword Overlap —20% & Rising
TCGPlayer.com has a 20% keyword overlap with Gamers Guild when bidding on Warlord-related terms: a +25% increase in overlap over the last 7 days. This is notable given TCGPlayer does not yet support Warlord, and may indicate fans are actively searching queries like "Warlord CCG TCGPlayer" or "TCGPlayer Into the Accordlands". It may be worthwhile for Warlord to reengage any contacts at TCGPlayer.