Performance Overview
January – March 2026 · Unleash the Beast Launch
Total Revenue
—
Combined all categories
Total Orders
—
Sealed + Singles
Units Sold
—
Unique Customers
—
Active States
—
+ DC, PR, Armed Forces
Sealed Product
Revenue
—
Orders
—
Units
—
Singles
Revenue
—
Orders
—
Units
—
Customer Breakdown
Sealed Only
—
Singles Only
—
Both
—
Revenue Mix
Sales by State
All orders — Sealed + Singles combined
Top 5 States — Combined
Category Split — Top 5 Combined
Top 5 — Sealed
Top 5 — Singles
All States (sorted by combined revenue)
Sales by DMA Region
Designated Market Area breakdown — Sealed + Singles
Top 5 DMA Regions — Combined Revenue
Top 5 — Sealed
Top 5 — Singles
All DMA Regions (sorted by combined revenue)
| DMA Region | Orders | Combined | Sealed | Singles |
|---|
Combined Sales by Day
Daily revenue across Sealed & Singles
Peak Day Revenue
—
—
Avg Daily Revenue
—
Post-launch
Sealed Orders
—
Total sealed
Singles Orders
—
Total singles
Daily Revenue Chart
Demand Curves
Days since release vs. gross sales
Sealed Demand Curve
Total Revenue
—
Peak Day
—
Singles Demand Curve
Total Revenue
—
Peak Day
—
Singles Velocity
Singles ranked by velocity score — QTY sold, revenue, trend
| # | Card | Rarity | Art | Price | QTY | Revenue | Score | Trend | Momentum |
|---|
Singles Sales by Rarity
Daily breakdown of units and revenue by card rarity
Units Sold by Rarity — Stacked Daily
Revenue by Rarity — Stacked Daily
Demographics — HHI & Age
January – March 2026 · Unleash the Beast Launch
Audience Reached
>33K People
Introduced by our marketing team
Gender Split
94% : 6%
Male : Female
MTG Baseline
89% : 11%
MTG Average Male : Female
Peak Age Range
35–44
Millennials Welcome You
Avg. HHI
Unknown
Audience too small to deliver
Key Audience Insights
Skews Far More Male Than Average
The audience is 94% male, 6% female — compared to the MTG baseline of 89%:11%. This is a significantly male-skewed fanbase even by TCG standards.
Skews Slightly Older
Primary age bracket is 35–44 years old. Millennials make up the core audience, suggesting higher disposable income and nostalgia-driven purchasing behavior.
Average HHI — Unknown
Household income data could not be reported this period. The audience sample is too small to deliver statistically significant HHI segmentation from ad platform data.
Audience Reach
Over 33,000 people were introduced to Gamers Guild and the Unleash the Beast launch through our marketing team's efforts during this reporting period.
Demographics — Affinities & Interests
January – March 2026 · Unleash the Beast Launch
Key Audience Findings
Uniquely Old School
20% more interested in Sci-Fi and Fantasy than MTG fans. These are genre loyalists, not casual crossovers.
Console Gamers First
9.4× more interested in consoles vs. Gen. Pop. While MTG fans want high-end PCs, UtB fans prioritize physical, tactile experiences.
Fans Want Bling
17× more likely to be looking for gaming accessories — sleeves, dice, binders. High attachment product potential.
Board Games Are Nice, But TCGs Rule
26% less likely to be into board games than the GG average, but still more board-game inclined than MTG players. Pure TCG identity.
Roleplaying Crossover
7.6× more interested in RPGs vs. Gen. Pop. Strong crossover potential with D&D, Pathfinder, and similar communities.
Hardcore vs. Casual Split
5.2× hardcore gamers, but also 4× casual gamers vs. Gen. Pop. Broad engagement spectrum — opportunity at both ends.
Affinity Index Comparison
| Interest Category | UtB | M:TG | GG Avg. | Gen. Pop. |
|---|---|---|---|---|
| Gaming Accessories | 17x | 1x | 7.4x | 1x |
| Sci-Fi & Fantasy TV | 9.9x | 8.7x | 7.1x | 1x |
| Adventure & Strategy Games | 9.5x | 7.5x | 7.7x | 1x |
| Game Consoles | 9.4x | 1x | 7.4x | 1x |
| Board Game Fans | 9.2x | 1x | 12.5x | 1x |
| Action Game Fans | 8x | 6.4x | 7x | 1x |
| Roleplaying Game Fans | 7.6x | 6.5x | 7.8x | 1x |
| Shooter Game Fans | 6.7x | 5.8x | 6x | 1x |
| Hardcore Gamers | 5.2x | 5x | 4.7x | 1x |
| Casual Gamers | 4x | 2.7x | 1x | 1x |
Affinity index scores relative to general population (1x baseline). Data sourced from ad platform audience analytics for this report period.